Bingeing on Celebrity Weight Battles

From the NYT Fashion & Style section...

Bingeing on Celebrity Weight Battles by Jan Hoffman

The tagline is: "The dieting sagas of the stars might be more frustrating than inspiring to overweight women"--and I'd add, to everyone, regardless of size. These stories are meant to inspire health but they promote self-loathing and an unhealthy obsession with appearance. How can we encourage a healthy weight for heart care, diabetes, etc. separate from unhealthy cultural standards of beauty?

Selling chips to chicks

There is now a Frito-Lay ad campaign based on women's guilt about eating--and sadly, it was designed with women in mind, in order to appeal to women.

Advertising generally plays on our insecurities (and tells us to buy things to fill those holes or shortcomings), and the usual "guilt-free" commercial tactic often used for yogurts and snack foods is plaguing enough. But making a cutesy website of gabby cartoon women with men-focused personalities and back-stories seems to me to show just how far off-track we've gotten.

Who knew that eating junk food could bring such little fun? I mean, if we're not eating for the enjoyment of salty, crunchy, bad-for-you-ness, can someone tell me why we'd be eating chips at all? Revamped health-food-colored packaging and accompanying cartoons about women waxing their bikini lines does *not* make me want to buy or eat chips.

Frito-Lay tried to max out on demeaning stereotypes of women and our culture's guilty obsession with food and appearance--so not cute. At all. Hmph.

Let's Stick to the Topic

I have to hand it to Meghan McCain (Senator McCain's daughter) for writing so eloquently on weight criticism--especially in the media--as "one of the last frontiers in socially accepted prejudice." She points to the fact that women from Hillary Clinton to Oprah are "victim[s] to...image-oriented bullying," and that women in power can be publicly discredited if they are the "wrong" size or wear the "wrong" outfit.

This article was written in response to conservative radio host Laura Ingraham's dig about McCain's weight. And why did she want to insult McCain? Because she didn't agree with some political statements McCain made in an online column and an interview with talk show host Rachel Maddow.

I think political debate is fantastic--but let's stick to the topic, please. At the least, women can show respect for themselves and their gender by responding to ideas, not appearances. (And if one doesn't have a response, let's not go back to the middle school solution of making fun.)

Weight bias videos by the Rudd Center

The Rudd Center has recently released videos on YouTube about weight bias at home, school, and in health care. Check out the preview trailer, or watch the full length weight bias in youth full video and the weight bias in health care full video.

When watching the preview, I was really struck by just how confused we are about weight and health. While we campaign for tolerance of people of all sizes, shapes, genders, races, and ethnicities and encourage youth to love themselves as they are, we also campaign for help against obesity as a medical problem that causes many other health issues, in a way demonizing obesity (and its "hosts") even more.

How can we look out for our actual health without becoming wrapped up in how we look and how we are treated because of our appearance? How can we expand our definitions of beauty to include the myriad types of people that there are, while still promoting health?

I'm glad that these videos address the often unacknowledged weight bias that hurts many children and adults - even in an ideal world where everyone eats and lives healthfully, we hopefully will still be able to revel in our diversity.